As technology advances, the needs of modern-day consumers are changing. This means it’s important for businesses to find new ways to appeal to customers, and bike rentals are no different. Here are some of the best ways bike rental managers can start using online sites and software to their advantage.
1. Take Bookings Anytime, Anywhere
Online bookings are quick and convenient. They can be made day or night from all over the world, and give customers security that a bike will be available when they need it.
This means bike rental managers no longer have to answer the phone, giving you more time to focus on delivering the best customer experience. Plus, with an online system like yoyo’s, you can easily track bookings and manage your inventory without the need for complicated spreadsheets.
Our software also lets you add any reservations yourself, so you can still take walk-ins and accept reservations over the phone. This way, you can maximise your revenue by taking bookings both online and offline.
2. Grow Your Rentals With Social Media
Social media offers a multitude of ways to help grow your rentals. By establishing your business on sites like Facebook, Instagram and Twitter, you can build up a community of potential clients. This is then a powerful tool in driving traffic directly to your website.
The quickest way to build your community is through paid ads, which are great for getting small businesses noticed. Plus, you can use the social media profiles of existing customers to reach other potential clients with similar interests. Combining your social media presence and paid ads will encourage more people to visit your website.
Once they visit, remarketing allows you to keep connected. Your ads will be strategically placed in front of them across multiple channels, increasing brand awareness and making sure they remember you.
3. Increase The Average Value Of Your Bookings
Make your products easily accessible, and you can increase the average value of your bookings. A great way to do this is to create bundles, streamlining the booking process for ultimate convenience. This also reduces the chances of a customer forgetting to add any safety equipment, making sure they have everything they need
Based on the contents of their cart and popular combinations, you can also recommend add-ons during the check-out process. This makes customers aware of anything they might have forgotten, and you can suggest upgrades to more premium products. Just like putting chocolate next to the till point, putting those extras at checkout can increase impulse purchases.
4. Increase Bookings With Offers And Discounts
Once you have the attention of your potential new clients, online discounts can help them feel more comfortable investing in your company. If they haven’t used your services before, then they might be reluctant to pay full price.
One way to encourage first-time bookers is to offer discounts for advanced bookings and payments. Loyalty schemes also help build up a relationship and increase future bookings. Plus, if they pay upfront, this protects your business from any no shows.
Another great way to use discounts is on bundles and season passes, showing customers how much they are saving. Bundles can help prevent customers from looking for cheaper alternatives, while season passes are a great way to secure future income. Having a limited number of early bird deals is also great for creating that sense of urgency.
yoyo, Helping You Get Online
We created yoyo as a way for bike rental managers to get online and make the most of every opportunity. Giving your business an online presence will help you connect with more customers, and will ultimately grow your rentals while increasing revenue.
Our online booking system is user friendly for both customers and managers, and with manual entries, it can be used alongside traditional booking methods. Plus, with a wide range of management features, we can help further streamline the day to day running of your business.
If you have any questions about getting your bike rental business online, feel free to get in touch! Our support team are ready to answer any of your questions.